Business Overview and Key Features
Supporting sales promotion beyond packaging
Rengo provides a wide array of folding cartons which enhance marketing efforts, including individual and inner boxes as well as gift packaging that present products—such as confectionery, foods, beverages, and sundries—in an attractive way, and eye-catching POP displays and multi-packs in stores. Rengo provides total support, from planning and design through to manufacturing.
Three
plants
in JapanIntegrated system from paperboard to printing and processing
Numerous awards from design competitions
Multi-pack share
No. 1
in Japan
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Bright Press -
General folding cartons
Past Initiatives
Beginning with the conversion of the Katsushika Plant from a corrugated packaging factory to a specialized decorative folding carton plant in 1973, the Company strengthened its folding carton supply structure and established an integrated system from the production of paperboard for folding cartons to processing. In addition to decorative printed corrugated packaging, Rengo Riverwood Packaging manufactures and sells multi-pack packaging used for beer six-pack cartons. Furthermore, the SP (sales promotion) business, which started with paper-based point-of-purchase displays, has continued to expand.
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Decorative corrugated boxes that significantly changed the conventional image of corrugated packaging -
Campaign packaging
Outlook
The SP business, which supports sales promotion in various customer scenarios, and the CP business, which undertakes product assortment and packaging, are expected to grow as high-value-added services.
