Features of Floor Displays
Highly visible floor displays are ideal tools for dedicated shelving for new or recommended products. Their strong presence on the sales floor clearly communicates product appeal and increases consumers’ purchase intent.
Effects of Floor Displays
- Create stimulating retail spaces through designs that fully utilize brand colors and with three-dimensional structures that express product features
- Placement at corners or ends of aisles increases visibility and encourages trial purchases and multi-item purchases while naturally integrating into the shopper flow
- Assembly designs that consider in-store operations minimize on-site workload and enable fast and efficient sales floor deployment
