Rengo Co. Ltd. announces that it has been awarded the “WorldStar 2021 Marketing Special Award (Silver)” by the World Packaging Organisation.
The winning works from competitions held in each country (the Japan Packaging Contest in Japan) were qualified to enter the WorldStar Competition. Rengo's work was selected in the Special Award category of the competition from among the 345 works participating from 35 countries and won the award as one of the three works in the Marketing Special Award category.
This award recognizes Rengo's marketing capabilities not only in Japan but also around the world.

These are gift boxes that can be used to publicize sake, which is part of Japanese culture, to the world with the timeless motif of ukiyo-e which fascinates people. By arranging the boxes side by side, they become a single ukiyo-e, and if you change the placement, they can also be used as a display like a gorgeous folding screen, making it possible to create a sales floor with a large impact. We have cultivated new target groups such as inbound tourists and sake beginners, and expanded sales channels not only to mass retailers and souvenir shops, but also to online shopping and airports. Furthermore, we have succeeded in promoting the sales of sake, which has led to overseas exports.