Creativity and Research & Development

Design and Marketing

There are reasons behind
top-selling packaging.

Design and Marketing

Achieving even better-selling products
using designs based on marketing

The importance of packaging design as a communication tool to highlight a product’s appeal and nudge consumers toward making purchases continues to rise. At Rengo, marketing planners form teams to work with designers on everything from building brands to proposing product concepts and developing names. We help to create top-selling products using designs based on marketing.

  • マーケティング発想のデザインで、もっと“売れる”をつくる。イメージ
  • マーケティング発想のデザインで、もっと“売れる”をつくる。イメージ
  • 写真1
  • 写真2

Providing a one-stop service for all design needs related to products,
from development of logos to conception of shapes

From the development of logos and product names, one of Rengo’s strengths is that we offer a one-stop service for almost all design and manufacturing needs related to products in terms of product packaging, gift packaging, and corrugated boxes. We use our potential as a comprehensive packaging manufacturer handling a wide range of materials—from corrugated packaging to folding cartons and films—to develop and design packaging which further heightens the appeal of products.

  • products
  • products  
  • products

Handling all products and locations within Japan,
from products familiar to everyone to souvenirs limited to certain regions

Rengo’s Design and Marketing Center operates at six locations in Japan. From common products found all over Japan to gifts for that special occasion and souvenirs limited to certain regions, we work closely with the various frontlines of product development.

全国6拠点から、お客さまのニーズにきめ細かくスピーディーに対応します

Delivering highly-creative packaging by boosting planning
and manufacturing with design

Rengo is able to achieve highly-creative packaging with special features because we have our own section for packaging design. We give shape to ideas taking into consideration packaging strength and performance.

  • packaging design
  • packaging design
  • packaging design

Receiving numerous design awards
in Japan and around the world

From national brands to local souvenirs. Rengo receives numerous design awards centered on those related to foods. We contribute toward improving and entrenching product brands using our creativity.

  • Pentawards
  • Pentawards
  • The Pentawards is a global competition exclusively devoted to packaging design.
    The competition started in 2007 and is held each year to widely promote awareness of
    packaging design as a communication tool that is even more important than advertising and promotion.

  • Silver award, 2018 JA ZEN-NOH Ibaraki/Corrugated box for shipping agricultural products
    Silver award, 2018
    JA ZEN-NOH Ibaraki
    Corrugated box for shipping agricultural products
  • Bronze award, 2016 Nestle Japan Ltd./Mail order box for cat food
    Bronze award, 2016
    Nestle Japan Ltd.
    e-commerce box for cat food
  • Bronze award, 2016 Nissin Pharmaceutical Industries Co., Ltd./ Tiotamin-D2
    Bronze award, 2016
    Nissin Pharmaceutical Industries Co., Ltd.
    Tiotamin-D2
  • Japan Package Design
    Award
  • Japan Packaging Contest
  • Japan Package Design Association (JPDA) is Japan’s only organization related to packaging design. Once every two years,
    JPDA invites professionals in packaging design to take part in a competition to contend with their works on aspects such
    as design quality and creativity.

  • Cardboard Container for One Miura Daikon
    Cardboard Containers Category (Bronze Award), 2021
    Miura City Agricultural Cooperatives
    Cardboard Container for One Miura Daikon
  • KUNKUN KUNSEI:smoked nuts & rice crackers
    Food Stuff Category (nominated), 2021
    Edoya Co., Ltd.
    KUNKUN KUNSEI: smoked nuts & rice crackers
  • Hime Katsuo Series
    Food Stuff Category (nominated), 2021
    Tosashimizu Local Foods Company
    Hime Katsuo Series
  • YEBISU Beer Gift Box (Goldfish/YEBISU Beer & YEBISU the Hop 2018 Assortment Set)
    Alcoholic Beverage Category (nominated), 2021
    Sapporo Breweries Ltd.
    YEBISU Beer Gift Box Goldfish/YEBISU Beer & YEBISU the Hop 2018 Assortment Set
  • Fried Potato—Tomato & Basil
    Food Stuff Category (nominated), 2021
    Miyata Co., Ltd.
    Fried Potato—Tomato & Basil
  • Fresh Cream Cake, Fresh Cream Waffles, and Milk Donuts Made with Choice Milk
    Food Stuff Category (nominated), 2021
    Marunaka Confectionary Co., Ltd.
    Fresh Cream Cake, Fresh Cream Waffles, and Milk Donuts Made with Choice Milk
  • Warabi Mochi Gifts
    Food Stuff Category (nominated), 2021
    Imuraya Co., Ltd.
    Warabi Mochi Gifts
  • WorldStar Contest
  • WorldStar Contest
  • The WorldStar Contest is an international packaging contest hosted by the World Packaging Organization (WPO).
    The aim of this contest is to judge packaging in terms of factors such as ease of use, design, and environmental friendliness,
    and to raise awareness of and promote packaging technology of excellent quality.

  • Hakutsuru Sake Ukiyo-E label box series
    Hakutsuru Sake Brewing Co., Ltd.
    Hakutsuru Sake Ukiyo-E label box series
  • ZEN-NOH Yamanashi Digital Printing Farmers Market Shipping Box
    Yamanashi Headquarters of the National Federation of Agricultural Cooperative Associations (ZEN-NOH Group)
    ZEN-NOH Yamanashi Digital Printing Farmers Market Shipping Box
  • Design and Marketing Center Shinagawa Season Terrace, 1-2-70 Konan, Minto-ku,
    Tokyo, Japan 108-0075
    TEL. +81-3-6716-7300 FAX. +81-3-6716-7540
  • Design and Marketing Center