Creativity and Research & Development

Design and Marketing

There are reasons behind
top-selling packaging.

Design and Marketing

Achieving even better-selling products
using designs based on marketing

The importance of packaging design as a communication tool to highlight a product’s appeal and nudge consumers toward making purchases continues to rise. At Rengo, marketing planners form teams to work with designers on everything from building brands to proposing product concepts and developing names. We help to create top-selling products using designs based on marketing.

  • マーケティング発想のデザインで、もっと“売れる”をつくる。イメージ
  • マーケティング発想のデザインで、もっと“売れる”をつくる。イメージ
  • 写真1
  • 写真2

Providing a one-stop service for all design needs related to products,
from development of logos to conception of shapes

From the development of logos and product names, one of Rengo’s strengths is that we offer a one-stop service for almost all design and manufacturing needs related to products in terms of product packaging, gift packaging, and corrugated boxes. We use our potential as a comprehensive packaging manufacturer handling a wide range of materials—from corrugated packaging to folding cartons and films—to develop and design packaging which further heightens the appeal of products.

  • 商品
  • 商品

Handling all products and locations within Japan,
from products familiar to everyone to souvenirs limited to certain regions

Rengo’s Design and Marketing Center operates at six locations in Japan. From common products found all over Japan to gifts for that special occasion and souvenirs limited to certain regions, we work closely with the various frontlines of product development.

全国6拠点から、お客さまのニーズにきめ細かくスピーディーに対応します

Delivering highly-creative packaging by boosting planning
and manufacturing with design

Rengo is able to achieve highly-creative packaging with special features because we have our own section for packaging design. We give shape to ideas taking into consideration packaging strength and performance.

  • 商品
  • 商品
  • 商品
  • 商品

Receiving numerous design awards
in Japan and around the world

From national brands to local souvenirs. Rengo receives numerous design awards centered on those related to foods. We contribute toward improving and entrenching product brands using our creativity.

  • Pentawards
  • Pentawards
  • The Pentawards is a global competition exclusively devoted to packaging design.
    The competition started in 2007 and is held each year to widely promote awareness of
    packaging design as a communication tool that is even more important than advertising and promotion.

  • Silver award, 2018 JA ZEN-NOH Ibaraki/Corrugated box for shipping agricultural products
    Silver award, 2018
    JA ZEN-NOH Ibaraki/Corrugated box for shipping agricultural products
  • Bronze award, 2016 Nestle Japan Ltd./Mail order box for cat food
    Bronze award, 2016
    Nestle Japan Ltd./Mail order box for cat food
  • Bronze award, 2016 Nissin Pharmaceutical Industries Co., Ltd./ Tiotamin-D2
    Bronze award, 2016
    Nissin Pharmaceutical Industries Co., Ltd./ Tiotamin-D2
  • Bronze award, 2014 Imuraya Co., Ltd./Shofuku Yokan
    Bronze award, 2014
    Imuraya Co., Ltd./Shofuku Yokan
  • Japan Packaging Contest
  • Japan Packaging Contest
  • Japan Package Design Association (JPDA) is Japan’s only organization related to packaging design.
    Once every two years, JPDA invites professionals in packaging design to take part in a competition to contend with their works on aspects such as design quality and creativity.

  • Entry, Food Stuff, 2017 MCC Food Products Co., Ltd./cocotte Series
    Entry, Food Stuff, 2017
    MCC Food Products Co., Ltd./cocotte Series
  • Silver award, Cardboard Containers, 2017 Suntory Wellness Ltd./Mail order box
    Silver award, Cardboard Containers, 2017
    Suntory Wellness Ltd./Mail order box
  • Bronze award, Gifts & Assorted Gifts, 2017 Miura City Agricultural Cooperative/Miura Grated Daikon Dressing Gift
    Bronze award, Gifts & Assorted Gifts, 2017
    Miura City Agricultural Cooperative/Miura Grated Daikon Dressing Gift
  • Bronze award, Confectionery, 2017 Marunaka Confectionery Co., Ltd./King Donuts
    Bronze award, Confectionery, 2017
    Marunaka Confectionery Co., Ltd./King Donuts
  • Design and Marketing Center Shinagawa Season Terrace, 1-2-70 Konan, Minto-ku,
    Tokyo, Japan 108-0075
    TEL. +81-3-6716-7300 FAX. +81-3-6716-7540
  • Design and Marketing Center