Changing the point of sale! This is a series of revolutionary packaging created based on the needs of retail outlets and from consumers’ perspectives.
Changing the point of sale! Revolutionary packaging created based on the needs of retail outlets and from consumers’ perspectives!
Rengo Smart Display Packaging (RSDP) developed by Rengo is a new concept in corrugated boxes that brings the functions of display and sales promotion in addition to the traditional function of transport so as to improve workability at retail outlets—such as unpacking and displaying—and sales promotion performance.
Compared to existing boxes, RSDP reduces the time needed for opening and displaying products as well as saves labor. At the same time, it also makes decorating easier, and therefore improves product display functionality at stores and is also effective in promoting sales. Depending on the product, large reductions in packaging materials are possible due to the reduction of packaging area achieved by using compressed packaging optimized from taking into consideration the way the product is inserted during the initial packaging design stage as well as the omission of outer boxes through use of shrink film.
Tailored to the characteristics of Japan’s distribution market, RSDP harnesses the technological capabilities of Rengo to improve work efficiencies—from packaging to distribution and retail outlets—and respond to the shortage of manpower, and at the same time realize low cost operations. In addition, it contributes toward the reduction of environmental impact through the supply chain.
From transport only, toward packaging that considers
“transport + unpack = can sell”—
RSDP resolves the issues faced at stores
Merits of implementation
RSDP that considers “can sell”
RSDP is a type of outer packaging with greatly improved unpacking performance and sales promotion effect at stores. The diverse lineup of products ranges from small types for display on typical gondola shelves to large types suitable for creating large-scale displays. Particular attention has been paid to creating a design for displaying products in large volume island displays or gondola end displays in an advertisement-like manner for piled displays when the packaging cover section is removed.