New added-value packaging
that contributes to sales promotion
Background to the Introduction of Digital Pre-Printing Machine
The corrugated packaging of the future will perform the role of outer packaging by transporting and protecting the products inside, but will likely also be required to function as sales promotion packaging with communication abilities to convey to customers the appeals of products in stores and in e-commerce business as well as individual customer management packaging. The digital printing package meets this requirement. This technique uses inkjets to directly print design data on rolls of corrugating linerboard, coated paperboard, or other paperboard.
Three Key Points of DEGI-PAKE
High printing reproducibility for highly detailed and expressive representations, fine print, and so on.
Printable on paper rolls without printing plates.
Some or all of the design is changeable by variable printing.
The corrugated packaging of the future will be
transformed into sales promotion packaging.
From sales promotions and large-scale promotional measures, new ways of sales promotion that leverage corrugated boxes are attracting attention.
DEGI-PAKE Transforms Corrugated Packaging
into a Promotional Tool
The key feature of DEGI-PAKE is without a doubt its overpowering beautiful printing reproducibility. By simply stacking corrugated boxes in retail spaces, the boxes function as a massive advertisement to dynamically deliver information. Customers who observe it are compelled to stop. Since small-lot and variable printing are possible, DEGI-PAKE can be used for limited seasonal or regional promotions. DEGI-PAKE is a new promotional tool that increases product understanding, resonates with in-store customers and motivates them to purchase.
The corrugated packaging of the future will transform
into sales promotion packaging.
In E-Commerce Packaging
DEGI-PAKE provides solutions to issues such as differentiation from competitors, and acquisition of loyal customers in the expanding e-commerce market with its e-commerce packaging application.
Demonstrate Novelty with Seasonal Packaging!
DEGI-PAKE offers seasonal designs to demonstrate novelty for repeat customers without diluting the brand image, and fulfills the need to deliver the products in packaging with variable designs that function as seasonal greetings. Seasonal displays are effective in gaining loyal customers in the case of year-long buyer’s clubs and subscriptions.
Multiple designs can be deployed simultaneously.