In conjunction with a project aimed at increasing awareness of the gel ink ballpoint pen "Juice," a bottle-shaped pen case and a vending machine made of corrugated board were developed.
Targeting students and young working women, the corrugated board vending machine created an in-store experience where customers could select their favorite colors and create their own original bottle. The display was shared on social media and also contributed to attracting customers.

PILOT CORPORATION

This display incorporated a mechanism that naturally makes people want to press it.
With a single action of "pressing a button," this paper-based mechanism simultaneously enabled two actions: moving decorative parts and dispensing a product. Its playful design stimulated children's curiosity, drew attention in stores, and created an exciting purchasing experience.

Morinaga & Co., Ltd.

This POP display expressed, in three dimensions, the product's key benefit of allowing jam to be spread with one hand without using a spoon.
The design showed jam spiraling onto bread and added a swaying, bouncing motion for visual enjoyment. This approach communicated both the convenience and fun of the product while improving visibility in the limited space of the jam section.

AOHATA Corporation

This is an in-store counter display for a hair care brand featuring silk cocoon ingredients.
The display was finished with a glamorous design inspired by cocoons and perfume. The product’s appeal was further enhanced with the careful selection of materials and the addition of light effects.

Kracie, Ltd.

This display stand communicates the pen tip's feature of drawing straight lines without smudging through two devised elements: product dummies and a test-writing area.
The flexibility of the pen tip and its ability to draw straight lines were conveyed intuitively using the product dummies. In addition, a rounded test-writing memo pad was installed to allow customers to actually experience how easily lines can be drawn even on curved surfaces.

PILOT CORPORATION
Co-exhibitor: kiCk inc.