This corrugated shipping box and sales promotion tool was created for specific distribution channels for Pocky & Pretz Day on November 11. The tasty and appealing appearance of each flavor was expressed using the latest digital printing technology for full-color corrugated packaging.
By designing this packaging to be opened and deployed as a point-of-purchase (POP) promotional tool in a single action, Rengo made it possible for anyone to easily create a campaign sales space.

This packaging, which is designed like a wooden measuring cup, becomes a “demon mask” when the sleeve is cut. Rengo aimed to create a package that by itself would allow friends and families to enjoy bean scattering (mamemaki) together, and that would catch people's attention on social media.
This packaging was designed to enhance the attractiveness of the product not only by standing out at seasonal store displays, but also through its ingenious design which makes the packaging itself something that can be played with.

The Banzai Sansho Japanese pepper snack is a hot selling product launched in 2018, and this limited-time only winter packaging aims to further develop the brand with a design that tickles the fancy of those who are fans of the product. The outer box, which contains large pillow-sized bags of snacks, is crafted so that customers will want to share them on social media. These include pictures of cozy looking cats for coloring, and a cut-out that cats can put their faces through.

Images provided by
Iwatsuka Confectionery Co., Ltd.