This imaginative corrugated box holds eight cans of White Belg beer. It can be placed as it is in the refrigerator and used as a can dispenser.
Cans are dispensed from the lower row and replenished from the upper row. When a can is dispensed, the next can in line rolls down, so ensuring that consumers can always drink chilled White Belg.
The shape of the lid has been designed to withstand impact during transportation, while the packaging can be easily opened in a single action simply by tearing off the perforated strip.

*Winner of the Good Packaging Idea Award at the Japan Packaging Contest 2017
(Developed in collaboration with Sapporo Breweries Ltd.)

This corrugated board outer packaging is both environmentally friendly and cost effective, while also boasting sufficient strength.
In order to reduce the amount of corrugated board used, the packaging covers only the minimum area necessary. Meanwhile, the ruled lines on the corrugated board used for the front and rear sides are made using a special cutting process that reduces resistance when the corrugated board is folded. This ensures that the folds are at 90-degree angles to make packing easier.
Improvements have been made to the packaging shape. The quality and type of the packaging materials used has been carefully and comprehensively selected, taking potential manufacturing problems into account. This has led to reductions in the overall amount of corrugated board used, resulting in a more rational, optimal product.

*Winner of the Good Packaging Electric Equipment Packaging Award at the Japan Packaging Contest 2017
(Developed in collaboration with Daikin Industries, Ltd.)