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For the creation of "top-selling" products, the Design Marketing Center provides support ranging from product planning, package design to store sales promotions
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Sales spaces like those in supermarkets and convenience stores provide an important stage on which consumers come into contact with products. Some 80% of consumers are said to decide which product to purchase after they have inspected them on the shelves, and therefore packaging and display methods employed to make products more attractive have a major, direct influence on sales performance. Rengo's Design Marketing Center provides full backup in packaging design and the creation of top-selling products right from the marketing and product planning stages. As specialists in consumer packaging, which includes corrugated boxes, folding cartons and flexible packaging, the center puts forward proposals for complete, highly cost effective packaging.    |
  ･ Provision of detailed marketing information
Consumption trend forecasts and analysis, consumer demand and acceptability surveys, and studies on package display in stores are examples of the marketing information provided, and on which premises for top-selling products are based.
 ･ Planning products that lead directly to sales
The Design Marketing Center utilizes the survey findings in the formulation of product proposals that will capture the interest of consumers. Plans cover user settings, naming, packaging design, store displays as well as brand strategy for ongoing development of the products. |