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October 18, 2017

Rengo Wins Bronze Awards at Pentawards 2017 Worldwide Packaging Design Competition

Rengo Co., Ltd. (Head Office: Kita-ku, Osaka; Chairman, President & CEO: Kiyoshi Otsubo) announces that it won awards for the three products described below in the Pentawards 2017 worldwide packaging design competition.

The Pentawards, held annually since 2007, are known as the world’s most prestigious competition for all aspects of packaging design. This year, the award ceremony was held on September 23 in Barcelona, Spain, where Rengo won bronze awards for two of its products and another product received a Nomination Certificate.

The value of a product is enhanced through its packaging. The Rengo Group, and its Design and Marketing Center in particular, will continue contributing to customers’ product development, sales promotion and image enhancement by offering creative designs and comprehensive packaging solutions.

 

 

Food Category: Bronze Award

Dried Fish Gift Box (Takahashi Suisan Co., Ltd.)

The coast of Saiki-shi in Oita Prefecture is one of Japan’s leading sources of blue-skinned fish. This corrugated box, intended for gift giving, expresses the essence of product creation by the client, which has long fished in this area and made dried fish that surpasses sashimi.

Although dried fish is a processed food, the simple box design conveys the idea that the product retains the authentic flavor of the fish. By using only black ink for the fish print images, the box indicates that it is a treasured gift that incorporates the desire for authenticity and truly delicious seafood.

Dried Fish Gift Box (Takahashi Suisan Co., Ltd.)

Packaging Concept Category: Bronze Award

PURINA Mail Order Box (Nestle Japan Ltd.)

Consumers generally purchase a certain brand cat food on a regular basis, but after delivery, rather than becoming recyclable waste, these corrugated boxes for online sales have a post-use application as a cat tower.

Cats love empty boxes. The sides of these boxes have stylish windows in the shapes of cats and other designs for both the cats who cannot help but go inside the boxes and for their owners who want to see the adorable appearance of their cat, creating a cat tower worthy of showing off to anyone.

By placing the brand logo on all sides, a photo frame is naturally created, so spreading word of the brand when consumers post photos on social media.

PURINA Mail Order Box (Nestle Japan)

Food Category: Nomination Certificate

Regular Coffee Assortment (Doutor Coffee Co., Ltd.)

These packages for coffee, a favorite of people around the world, were designed as high-quality gifts suitable for Japan’s high standards of New Year’s greetings.

These coffee packages evoke a feeling of the flavors of red wine, white wine, and champagne, using the colors of each type of wine on washi (Japanese paper) with traditional Japanese patterns.

By expressing the unique texture and elegance of Japanese paper on a canister, the packages convey the essence of Japan.

Regular Coffee Assortment (Doutor Coffee Co., Ltd.)