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  • January 20, 2022

    Rengo Wins Gold and Silver Awards at the JPM POP Creative Awards

    Rengo Co., Ltd. announces that it has won two Gold Awards and three Silver Awards in five categories in the JPM POP Creative Awards hosted by the Japan Promotional Marketing Institute Inc. (JPM) for this fiscal year.
    This award is a global standard award based on the Shop! OMA AWARDS PROGRAM, and is the largest POP tool contest in the promotion industry in Japan, with the aim of improving the expressiveness of promotional tools and increasing social recognition of the promotion industry.
    Rengo will continue to contribute to its customers' product development, sales promotion, and boosting public image through its creative designs and proposals.

    JPM POP Creative Awards, Gold Awards

    Audio / AV Equipment / Communication / Office Equipment / Cameras Category

    ・ Canon Mini Photo Printer Display Stand

    A display for mini photo printers that can print out photos taken with a smartphone and attach them to notebooks. The aim was to make people long for a lifestyle with a mini photo printer when they see the product in the store.
    In pursuit of a design and taste that would impress the targeted college students to women in their 30s, it was created with an image popular among women by using marble and Moroccan patterns under the theme of “a room of a fashionable woman living in an apartment overseas.”

    Advertiser: Canon Marketing Japan Inc.
    Canon Mini Photo Printer Display Stand
    Hangers Category

    ・ MINTIA Halloween limited-edition Witch's Apple Display Rack

    This decorative display expresses the world of witches and apples, the theme of the product package. To enjoy "Halloween at home," a trend that has become popular during COVID-19 pandemic, the "assemblable paper cases for MINTIA" was attached to the top of the display as an exclusive Halloween gift for purchasers.
    The case can be assembled into a Halloween ornament, and you can watch "How to make a Halloween ornament" video on YouTube from the two-dimensional code on the case. Parents and children can enjoy making Halloween ornaments while watching the video.

    Advertiser:  Asahi Group Foods, Ltd.
    MINTIA Halloween limited-edition Witch's Apple Display Rack

    JPM POP Creative Awards, Silver Awards

    Beverages Category

    ・ BOSS CAFE BASE One Panel Display

    This is a decorative display with easy one-touch assembly and installation. It has improved the efficiency of unpacking and display work in stores.
    Compared to conventional floor-type displays, it is slim and can be installed in a variety of locations. The design is finished in a menu board style to match the theme of the product brand.

    Advertiser:  Suntory Foods Limited
    BOSS CAFE BASE One Panel Display
    Toiletries Category

    ・ AROMA RESORT BODY GEL—Clear Lemon & Mint Display

    This is a display stand for a body gel sold only in spring and summer. In order to visually express the refreshing scent of lemon and mint and the cool gel texture of the product, a transparent PET material was used to express the clear water surface on the entire display.
    The product display space and the top board are designed to look as if the products are immersed in the water by the printing on the PET material, adding a sense of fun. With expressing the feel of moisture, the entire display is designed to prompt consumers to want to have the products in summer season.

    Advertiser:  Kracie Home Products, Ltd.
    AROMA RESORT BODY GEL—Clear Lemon & Mint Display
    Show Cards & Stickers Category

    ・ Dear Beauté Scent Samples(Scandinavia and Aurora)

    This is a scent sample of the limited edition shampoo and conditioner set. In order to express the cute impressions of the Moomin characters to the fullest, it was designed in the shape of a snow globe.
    When customers see the products in the store, they will be reminded of the nature of Scandinavia and the fantastic Northern Lights of Nordic countries, the setting of the Moomin stories.

    Advertiser:  Kracie Home Products, Ltd.
    Dear Beauté Scent Samples(Scandinavia and Aurora)
    [JPM POP Creative Awards]


    JPM POP Creative AwardsThe JPM POP Creative Awards is the largest POP tool contest in Japan, and this year marked the 50th anniversary of the event. The award recognizes outstanding POP advertisements and storefront displays based on the following criteria: originality of concept, quality of design and processing technology, appropriateness of material selection and manufacturing costs, consideration for distribution and use, and marketing effectiveness.