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September 30, 2011

Rengo Wins a Silver Award in the Pentawards 2011,
a Worldwide Packaging Design Competition

Rengo Co., Ltd. (Head Office: Kita-ku, Osaka; President & CEO: Kiyoshi Otsubo) announces that it has won the Pentawards 2011 Silver Award in the Beverages (“Tea and coffee - RTD - ready-to-drink”) category together with DyDo DRINCO, INC. (Head Office: Kita-ku, Osaka; President: Tomihiro Takamatsu) for its SAMURAI-ESPRESSO product. Pentawards is a worldwide packaging design competition.

The aim of Pentawards is to widely promote awareness of packaging design as a communication tool that is even more important than advertising and promotion. It is known as the world’s most rigorous and impartial packaging design competition. The awards ceremony was held on September 29, 2011, in Times Square, New York City.

SAMURAI-ESPRESSO, the award-winning product, is one of DyDo DRINCO’s major product series. The packaging design of the product expresses the quality of the beverage itself through a “samurai” motif. It goes beyond the framework of ordinary packaging design to employ the image of samurai, with a focus on military commanders and patriots from Japan’s samurai era, incorporating armor, helmets, and samurai costumes into the packaging. The design concept of this product has been well-received for evoking a dignified solemnity as a work of art.

Rengo—particularly its Design and Marketing Center—was deeply involved in the development of this project via comprehensive, collaborative work related to design and packaging, based on the development concept of DyDo DRINCO.

As a “General Packaging Industry” (GPI), Rengo seeks to become a comprehensive packaging provider that actively makes proposals to fulfill all of the packaging needs of various industries through continuous innovation. Rengo accepts this award as encouragement to continue creating new value in packaging.



The award-winning SAMURAI-ESPRESSO

 

授賞式風景と賞状 Photograph: Brent Taylor

 

Pentawards official website: http://www.pentawards.org/


For further information on Pentawards, please contact:
Ms. Hatsumi Izawa
Pentawards representative in Japan
izawa@hi-and-p.com