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October 15, 2013

Rengo Wins Bronze Award in Pentawards 2013
Worldwide Packaging Design Competition

Rengo Co., Ltd. (Head Office: Kita-ku, Osaka; President & CEO: Kiyoshi Otsubo) announces that the company has won a Bronze Award in the “Fruits and vegetables” of the Food Categories of the Pentawards 2013 worldwide packaging design competition with the Sweet Potatoes Campaign Box, created for JA (Japan Agricultural Cooperatives) Namegata (Head Office: Namegata-shi, Ibaraki; Chairman: Harumi Nakagawa).

The aim of Pentawards is to widely promote awareness of packaging design as a communication tool that is even more important than advertising and promotion. It is known as the world’s most rigorous and impartial packaging design competition. The awards ceremony was held on September 21, 2013, in Barcelona, Spain.

Rengo’s award-winning design for the Sweet Potatoes Campaign Box conveys the delicious taste and high quality of sweet potatoes from Japan’s prominent production regions of Ibaraki. The packaging was designed with the intention of raising awareness of the product among many people, not only local consumers, but also at a national level.

When we think of sweet potatoes, the first thing that springs to mind is a street stall selling roasted potatoes. Almost anyone would have memories of mouthfuls of piping hot roasted potatoes, eaten straight from newspaper wrapping. The packaging gained high appraisal by expressing these shared memories, with a packaging design that instantly invites nostalgia, and brings a smile to people’s faces, becoming a conversation topic. Despite the low-cost production due to flexo-direct printing, the design was able to cleverly achieve a newspaper-like feeling and an overall warmth.

The value of a product is enhanced through its packaging. The Rengo Group, and its Design and Marketing Center in particular, will continue contributing to customers’ product development, sales promotion and image enhancement by offering comprehensive design and packaging solutions.

As a “General Packaging Industry” (GPI), Rengo seeks to become a comprehensive packaging provider that actively proposes solutions to fulfill all the packaging needs of various industries through continual innovation. Rengo accepts this award as encouragement to continue creating new value in packaging.

 

The award-winning Sweet Potatoes Campaign Box

The award-winning Sweet Potatoes Campaign Box